Jellycat Bunny Guide: Every Size and Price Compared (2026)
Bashful, Blossom, and Smudge — which Jellycat bunny is actually worth the money
I've spent more time than I'd like to admit staring at Jellycat bunnies on Amazon, trying to figure out which one is actually worth the money. They're everywhere right now, and for good reason, but the selection is overwhelming. There are the cute ones, the expensive ones, the ones you've never heard of. So I decided to do the homework and compare what's actually available, at what price, and whether the hype is real.
Why everyone's obsessed with Jellycat bunnies
If you haven't encountered Jellycat yet, they're British soft toys that feel like they were specifically designed to be hugged. The fabric is impossibly soft, almost like cashmere against your cheek. They come in endless varieties, but their bunnies are the standout. Maybe it's the floppy ears, maybe it's the way they slump, but people lose their minds over these things. Parents buy them for babies. Adults buy them for themselves. Grandmothers buy them as gifts because they're small enough to actually give but expensive enough to feel special.
The Jellycat bunny category on Amazon right now is frankly ridiculous in the best way. You can spend $17 or you can spend $72, and honestly, there's a bunny for every decision you're trying to make.
The Bashful line: where most people end up
The Bashful Beige Bunny Medium is the gateway drug. It's 12 inches, costs $28.45, and has 7,591 reviews with a 4.8-star rating. That's the kind of review count that suggests basically everyone with a small human in their life has bought one of these. For good reason, too. It's the right size, soft enough that you'll want to steal it from your kid, and the price doesn't make you regret the impulse purchase.
Then there's the Bashful Grey Bunny Medium, which is the same size but somehow $35.09. It has way fewer reviews (1,308) and I'm genuinely confused why you'd choose grey when beige costs less. Unless you're specifically going for a cooler tone, the beige version seems like the obvious pick.
The Bashful Red Love Heart Bunny is the wildcard. At $16.99, it's the cheapest option here, but it only has 83 reviews and a 4.5-star rating. It's smaller and has a love heart on the chest. It feels like a Valentine's day gift or something you'd buy if you already had the medium bunny and wanted a smaller version to toss in a bag.
The Blossom line: fancier and pricier
If you want to spend significantly more, the Blossom line is waiting for you. These are where Jellycat charges premium prices, and the question becomes whether the bump in cost actually equals a bump in quality or if you're just paying for a fancier name.
The Blossom Beige Bunny Petal is $62.00 with a 4.7-star rating. There's a 5% discount applied, so you're not quite paying full price. It only has 23 reviews though, which makes me nervous. Is it new? Is it less popular? I can't tell if the lower review count means it's genuinely harder to find or if people just aren't willing to spend $65 on a bunny when the Bashful does basically the same thing for $28.
The Blossom Silver Bunny Bloom is $58.10, also fancy-sounding, but the 4.1-star rating is noticeably lower. That's a red flag. With only 37 reviews, I'm wondering if people are happy with it or if it's just not as good as the other options. I'd probably skip this one based on the rating alone.
Then there's the Blossom Cream Bunny called "Berry" in the Little 7-inch size. It's listed at $54.95 with an original price of $65.00, so you're getting a decent discount. But it's tiny at 7 inches, which is almost a keychain size. That might be exactly what you want, or it might be too small to feel special.
The Smudge Rabbit: the premium outlier
The Smudge Rabbit at 9.5 inches is the most expensive thing on this list at $72.29. It has a solid 4.7-star rating and 219 reviews, which is a decent sample size. But here's the thing: it's not a bunny, it's a rabbit. Is that distinction important to you? If you specifically want a bunny, this probably isn't it. If you just want a high-end Jellycat toy and don't care what animal it is, the rating and reviews suggest it's worth considering. But the price is steep.
Price and rating comparison
| Product | Size | Price | Rating | Reviews | |
|---|---|---|---|---|---|
| Medium — 12" | $28.45 | 4.8 | 7,591 | Buy | |
| Medium — 12" | $35.09 | 4.8 | 1,308 | Buy | |
| Medium — 12" | $16.99 | 4.5 | 83 | Buy | |
| Medium | $62.00 | 4.7 | 23 | Buy | |
| Medium | $58.10 | 4.1 | 37 | Buy | |
| Little — 7" | $54.95 | 4 | 5 | Buy | |
| Medium — 9.5" | $72.29 | 4.7 | 219 | Buy |
Which Jellycat bunny should you actually buy
If you're buying for a newborn or young toddler, go with the Bashful Beige Bunny Medium. It's the most tested option, the price is forgiving, and the reviews are so numerous that you know what you're getting. It's soft enough for a baby, safe, and honestly, it'll probably become one of those toys the kid refuses to sleep without. Then when they grow out of it, you'll steal it.
If you're buying as a gift for an older kid or teenager, the Bashful Red Love Heart Bunny might actually work better. It's cheaper, it has personality with the love heart detail, and it's not the exact same as what every other parent is buying. The lower review count scares me a little, but the rating is still solid and $16.99 is low-risk money.
If you're a collector or you want the "nice" version, I'd honestly hesitate on the Blossom line. The Beige Petal Bunny looks nice but only has 23 reviews, and I can't figure out if that means it's rare or just not very popular. The Silver Bunny Bloom has a noticeably lower rating, which is a warning sign. The Cream Berry in the small size seems interesting if you want something display-size rather than cuddle-size, but again, not enough reviews to feel confident.
The Smudge Rabbit is the wild card. If you love the Jellycat brand and have the budget, it has good reviews and a decent number of them. But $72.29 is a lot of money for a toy, and if you're not dead set on it being a rabbit instead of a bunny, the Bashful options are genuinely better value.
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